Some brands think their job is over when they deliver products to retailers. Not the Horman Family.
What good are pickles if they just sit on your shelves? We run marketing (conventional and digital) programs that prompt consumers to dash to your store and fill their carts.
Our Pickle Posse is behind activation and sampling events at grocery and specialty stores and our unique pickle recipes were even featured in the Wall Street Journal. Plus, we work closely with retailers to develop marketing and PR programs that help you prosper...including social media and local guerilla marketing.
We are truly a promotional partner in pickles!
Horman's Family Pickles in the Media
We can’t resist a little humblebragging. Here are just some of the media outlets that gave a shout-out to the Horman Family and our pickles.
It takes a sour woman to make a good pickle—or so writes Michael Chabon in his novel, The Yiddish Policemen’s Union, clearly oblivious to the pleasures of Horman’s Best Pickles and the not-at-all-sour young man behind them. Of course, our own Jeanne Hodesh is better informed, having spoken with Nicholas Horman himself back in the…Read More
On West 4th Street in New York City, when the weather is decent, you’ll find a yellow tent for Horman’s Best Pickles, bright as a spotlight, propped up near a busy independent movie theater. https://www.entrepreneur.com/article/247892Read More
I’m a pickle lover, that’s for sure. But I am also very particular about how they need to be in order to enjoy them. https://winstonwanders.com/2013/08/26/hormans-best-pickles/Read More
I had the pleasure of going to one of New York City’s famous, fun and free food festivals – the 10th Annual New York City International Pickle Day (Oct 17, 2010) which was held on Broome St on the Lower East Side of Manhattan. http://www.atyourpalate.com/blog/2010/10/10th-annual-nyc-international-pickle-day-les/#axzz5W6I3ILETRead More
Third-generation pickleman Nick Horman says that his family’s business was “on the fringes” of his life until about eight years ago when he decided he wanted to try his hand at making the product himself.https://newyork.seriouseats.com/2011/10/food-artisans-hormans-best-pickles.htmlRead More
Nick grew up around the pickle business. He likes to shares a story about how one time, as a boy, “my father had me work the line, but it wasn’t for me yet. I decided it would be better to split and go have cookies with my grandma. My Dad still gives me a hard…Read More
Some entrepreneurs think outside the box, but Nicholas T. Horman Jr. thinks outside the barrel — the pickle barrel, that is. https://www.newsday.com/business/3rd-generation-pickle-maker-thinks-outside-the-barrel-1.13196241Read More