Some brands think their job is over when they deliver products to retailers. Not the Horman Family.

What good are pickles if they just sit on your shelves?  We run marketing (conventional and digital) programs that prompt consumers to dash to your store and fill their carts.

Our Pickle Posse is behind activation and sampling events at grocery and specialty stores and our unique pickle recipes were even featured in the Wall Street Journal.  Plus, we work closely with retailers to develop marketing and PR programs that help you prosper...including social media and local guerilla marketing.

We are truly a promotional partner in pickles!

Horman's Family Pickles in the Media

We can’t resist a little humblebragging. Here are just some of the media outlets that gave a shout-out to the Horman Family and our pickles.

Edible East End: From the Vine to the Brine

It takes a sour woman to make a good pickle—or so writes Michael Chabon in his novel, The Yiddish Policemen’s Union, clearly oblivious to the pleasures of Horman’s Best Pickles and the not-at-all-sour young man behind them. Of course, our own Jeanne Hodesh is better informed, having spoken with Nicholas Horman himself back in the…

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Why This Little Pickle Stand Is a Symbol of Big Innovation

On West 4th Street in New York City, when the weather is decent, you’ll find a yellow tent for Horman’s Best Pickles, bright as a spotlight, propped up near a busy independent movie theater.

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The Best Artisanal Pickles in NYC are at Horman’s Best Pickles

  I’m a pickle lover, that’s for sure. But I am also very particular about how they need to be in order to enjoy them.

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Horman’s Pickles at the Honey Fest

How pickles ended up at Honey Fest, I have know idea, but I’m so glad they did!

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10th Annual NYC International Pickle Day

I had the pleasure of going to one of New York City’s famous, fun and free food festivals – the 10th Annual New York City International Pickle Day (Oct 17, 2010) which was held on Broome St on the Lower East Side of Manhattan.

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The Power of Sour

A third-generation pickle man comes into his own.  

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Eat This New York: Pickle Review

Nick Horman is the brainchild and owner behind the business, but he is following in the footsteps and pickling tradition of two generations.

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Food Artisans: Horman’s Best Pickles

Third-generation pickleman Nick Horman says that his family’s business was “on the fringes” of his life until about eight years ago when he decided he wanted to try his hand at making the product himself.

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Horman’s Pickles on Down to Earth Markets

Nick grew up around the pickle business. He likes to shares a story about how one time, as a boy, “my father had me work the line, but it wasn’t for me yet. I decided it would be better to split and go have cookies with my grandma. My Dad still gives me a hard…

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Third-generation pickle maker thinking outside the barrel

Some entrepreneurs think outside the box, but Nicholas T. Horman Jr. thinks outside the barrel — the pickle barrel, that is.

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